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Being in a Budding Industry

Updated: Apr 8, 2023

In Canada's legal cannabis industry: on the retail side.

Find out more about the rich history, benefits, and challenges of the budding industry


Working as a frontline staff member in the legal cannabis retail industry in Canada can be an exciting and fulfilling experience. The industry is still relatively new, and there are plenty of opportunities to learn and grow. However, working in this industry also comes with its challenges.

In this blog post, we'll take a brief look at the history of recreational cannabis in Canada and how it has led to the emergence of the legal cannabis retail industry, and what it's like to be a retail member in this industry.


History of Recreational Cannabis in Canada


Cannabis was first made illegal in Canada in 1923, but it wasn't until the 1960s that the government began to enforce the law. The use of cannabis continued to be a contentious issue in Canada for several decades, with some calling for its legalization while others remained opposed.


In 2001, Canada legalized cannabis for medical purposes, allowing licensed producers to grow and distribute cannabis to patients with a prescription, with limitations. In 2015, the Liberal Party, led by Prime Minister Justin Trudeau, campaigned on a promise to legalize and regulate cannabis for recreational use.


In 2018, the Cannabis Act was passed, making Canada the second country in the world to legalize cannabis for recreational use. The Act created a legal framework for the production, distribution, sale, and possession of cannabis, and it established strict regulations to ensure public safety.


“Knowing the history of Canadian prohibition can guide us to better understand current events and notions about drugs and the people who use them.”


Read more about the history that lead to probation here.


The legalization of cannabis in Canada created opportunities for entrepreneurs looking to start a cannabis retail business, with over 400 brick-and-mortar stores nationwide with $908 million in online and retail sales.

Since then, the industry has grown rapidly, with sales reaching $3.3 billion in 2020, and is projected to reach $6.8 billion by 2026. Here are some key things to consider when looking for a legal cannabis retail business in Canada.



The Role of a Frontline Staff Member in the Legal Cannabis Retail Industry



Being a Budtender/Florist/ Sales Associate

In a legal cannabis retail store, you play a crucial role in educating customers on the products, ensuring compliance with regulations, and providing excellent customer service. You are responsible for educating customers on the products, including the various strains, effects, and uses of cannabis, and helping them make informed purchasing decisions.


In addition to product knowledge, you must also be knowledgeable about the regulations governing the sale of cannabis, such as checking IDs, recording sales, and knowing the packaging and labeling requirements. Compliance with these regulations is crucial to the success of the business and the safety of customers.

Challenges Faced by Budtenders in the Legal Cannabis Retail Industry

Working in the legal cannabis retail industry comes with its unique challenges. One of the biggest challenges is dealing with the stigma surrounding cannabis use. While cannabis is legal in Canada, there are still many people who hold negative views about it. As a retail staff member, you may encounter customers who are skeptical or judgmental about cannabis use. It's essential to approach these situations with empathy and understanding and to focus on educating customers about the potential benefits of cannabis use.


Another challenge faced by frontline staff members is keeping up with the ever-evolving cannabis industry. The industry is still relatively new, and there are constantly new products and regulations to keep up with. It's essential to stay up-to-date on the latest industry trends and developments to provide the best possible service to customers.


If you're looking at being a Budtender, embrace the opportunity to learn and grow in this exciting and evolving field!

While it comes with its challenges, focusing on developing strong product knowledge, communication skills, and compliance with regulations can lead to success in this industry.



It is important to note that laws, regulations, and industry trends can change over time, so it's essential to consult current sources and seek professional advice before starting a cannabis retail business in Canada.

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